Dean Schoonover is your direct wholesale sales representative for fahlo, XCEL, Channel Islands, and other leading brands in the Northeast. One call opens multiple brand accounts.
Skip the corporate runaround. Work directly with an experienced sales rep who knows your market and handles all the details.
As your wholesale sales rep, I provide direct access to these established international brands
Interactive Conservation Products: fahlo creates bracelets and plush toys that connect customers with real wildlife through tracking technology. Each purchase includes a unique QR code linking to a specific animal being monitored by conservation partners.
Perfect for aquariums, zoos, museums, and coastal retailers. The $15-30 price point with 50%+ margins makes these ideal add-on sales. Strong appeal across all ages with proven repeat purchase patterns.
Industry-Leading Performance: XCEL delivers award-winning wetsuits and UV protection apparel trusted by professionals worldwide. Multiple SIMA Wetsuit of the Year awards demonstrate the brand's commitment to innovation and quality.
Superior fit and durability create loyal customers who consistently return. The UV protection line extends market reach beyond core surfers to paddleboarders, swimmers, and sun-conscious consumers of all ages.
Legendary Surf Heritage: Channel Islands represents the pinnacle of surfboard craftsmanship, trusted by world champions and weekend warriors alike. The iconic hexagon logo carries instant credibility in surf culture.
Beyond custom and stock surfboards, CI's accessories and apparel featuring the hex logo provide consistent year-round revenue. Customers actively seek out authorized CI dealers, driving destination traffic to retail partners.
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Original Surf-Skate Innovation: Carver pioneered the surf-skate category with patented truck systems that authentically replicate surfing movements on land. The brand remains the premium choice for quality and performance.
Broad demographic appeal spans from young skaters to fitness-conscious adults. Surfers use them for training, while non-surfers discover an accessible, enjoyable ride. The $200-400 complete price point delivers healthy margins.
Proven Surf Heritage: Freestyle pioneered the surf watch category in 1981, delivering waterproof, durable timepieces that combine classic style with practical features like tide charts.
The $40-100 price range captures impulse purchases while the nostalgia factor resonates across generations. No sizing complications and proven durability make these ideal add-on sales for any retailer near water.
Elevated Surf-Inspired Fashion: AVVA creates premium streetwear clothing that authentically blends Hawaiian surf heritage with contemporary California style. High-quality construction and unique designs differentiate the brand from mass-market alternatives.
The style-conscious 18-35 demographic seeks AVVA's distinctive aesthetic. Premium materials and attention to detail justify higher price points, delivering better margins with less direct competition.
Work with an experienced sales rep who makes wholesale buying simple
Contact Dean Schoonover to discuss your store's unique needs and customer base. This personalized approach ensures brand recommendations align with your market and business goals.
Each brand maintains specific distribution strategies. Coastal Connections provides transparent information about brand availability in your location, ensuring clear expectations from the start.
Dean Schoonover personally manages all aspects of the partnership. This direct relationship approach ensures efficient communication, quick problem resolution, and ongoing support for your success.
Comprehensive support backed by decades of industry expertise
Dean Schoonover brings deep product expertise to every partnership, ensuring your staff can confidently communicate features and benefits to customers.
Access professional marketing materials, product imagery, and seasonal promotional campaigns designed to amplify your retail presence.
Data-driven recommendations based on regional sales patterns and seasonal trends specific to the Northeast market.
Dean Schoonover serves as your liaison to brand corporate teams, facilitating special requests and ensuring efficient communication.
Coastal Connections connects quality brands with retailers who understand their markets. The company specializes in straightforward wholesale partnerships built on mutual success and decades of industry relationships.
Dean Schoonover has dedicated 40 years to the surf industry, evolving from East Coast surfer to one of the most respected sales representatives in the business. His career encompasses representing major international brands, contributing to product development, and building lasting relationships with retailers ranging from core surf shops to major retail chains.
In June 2025, Dean will be inducted into the New Jersey Surfing Hall of Fame, recognizing not only his competitive surfing achievements—including ESA championships and the Belmar Pro—but more importantly, his decades of supporting the surf community through athlete sponsorships and retail partnerships.
Beyond surfing, Dean demonstrated community leadership through nine years of service on the Board of Education, including seven years as President. He currently serves as Secretary of the New Jersey Surfing Hall of Fame.
When retailers partner with Coastal Connections, they work directly with Dean Schoonover. His intimate knowledge of each brand's operations, combined with established relationships at the corporate level, ensures efficient problem-solving and responsive service. Full corporate support teams complement Dean's personal attention.
Dean has built his reputation on accessibility, product knowledge, and understanding regional market dynamics since 1985.
Notable contribution: Dean co-designed the Brave New World logo that remains in use today.
"Dean Schoonover has been integral in our success by representing and informing our board designs through the years. His surfing ability and admirable disposition have been an invaluable asset to both CI and NJ surf culture."
"From the very start Dean impressed me with his work ethic, passion for surfing, products and his surfing skills. Over the years he continues to represent XCEL at its highest level and contributes to Xcel's success and surfing's success in N.J."
"Dean has had an accomplished career as a Competitive Surfer as well as helping to support the surfing community and industry. He managed to maximize his surfing experiences as well as managing to make a living in Surfing."
Connect with Dean Schoonover to discuss partnership opportunities
Sales Representative | Coastal Connections Corp
Office Hours: Monday-Friday, 9:00 AM - 5:00 PM EST
Dean maintains flexibility for retail partners who operate beyond traditional business hours.
Based in New Jersey, serving retailers throughout the Northeast and beyond.